HISPANIC MARKETING PLATFORM DESIGN
HISPANIC MARKETING PLATFORM DESIGN
Que Rica Vida
Information Architecture UI/UX Development
General Mills Inc. is one of the world’s leading food companies. Que Rica Vida (What A Good Life) is General Mills’ popular Spanishlanguage lifestyle magazine and website, and the cornerstone of the company’s multibrand Hispanic marketing initiative. We developed wireframes and user interface designs for the original version of the web portal, including some of the backend platform integration.